Loyalty & Acquisition
Mobile experiences built for burrito lovers; delivering offers they can hold in their hand and share with friends.
Burrito-A-Friend
Acquisition campaign based on subscriber referals designed to grow Chipotle’s loyalty database.
HOW IT WORKS:
• Subscribers receive an SMS from Chipotle with a link to a mobile experience
• They customize a “burrito-fied” digital card to send to friends with a personalized message via their native messaging app
• Friends recieve card with a Buy One, Get One Free offer and prompted to sign up for future Chipotle promotions mobile alerts
USER flow
Executed concept
