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Redbox

Mobile Loyalty & Acquisition

Our challenge was to retain and attain the DVD audience at the kiosk. With mobile as vehicle, we grew their current and future subscription base. Via SMS, we sent out mobile experiences and incentives for interaction, personalized content and referral programs.

 

Offer Reveal programs
- spin to win -

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How it works

An SMS link drives to a mobile web experience. Finger swipe across the screen spins the “Box” to reveal an offer. Post experience, drive to social outlets for extra deals.

 

user flow

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Offer reveal Trivia Game

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Preference Center

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PROGRAM results
- Video below -